On the 13 of March 1999 American programmer Brad Fitzpatrick (Danga Company) opened free diary site called Livejournal. In several years the facilities, granted by Livejournal.com, became extremely popular. By the forth anniversary of Livejournal the number of users of LJ reached nearly 2 million people.

The main idea of on-line diary is that an owner of journal could make many tips a day or one huge article a week: there are no limits of writings at all. As it is said at the main page of the site: “LiveJournal is a simple-to-use (but extremely powerful and customizable) personal publishing ("blogging") tool, built on open source software.” And it really is. Firstly one can hardly find any senseful idea about Livejournal, but it still remains very famous among youngsters and people closely connected with Internet at their job places.

LiveJournal.com, a website and online community built around personal journals, was created by Brad Fitzpatrick for himself and some of his friends. Friends told friends and it became a huge success, soon growing bigger than a single person could easily handle.

As a result, a team of volunteers working with LiveJournal's creator have transformed LiveJournal into a Webby Award winning site used by over 500,000 people worldwide. The site is now an open-source software development project funded entirely by its members, assisted by numerous volunteers and developers, and overseen by a small paid staff. It's been expanded to allow easy creation of journals, web logs, and even interest-based online communities.

In Russia Livejournal interest income more and more famous. First Russian Livejournal was opened in http://www.livejournal.com/users/r_l in the 2001’s February by Russian programmer Roman Leybov. Russian people started to use free diaries to express their feelings. Sometimes it was closely connected with situation in present politics (thus after Khodorkovsky trial suddenly appeared a Livejournal of him, containing some everyday notes of being prisoner - http://livejournal.com/~khodorkovsky). No doubt, this journal is some kind of political joke or pamphlets, just as the lifejournal of domestic cat (http://livejournal.com/~skotina) or some others could be recognized as funny stories or so. But there’s as well those, which are really serious and, as an example, there was a long term trial with some Russian journalists, who printed in their personal diaries some information about connection between local government and criminal structures. Founded by specialists in Investigative structures of Russia, notes were blocked and their authors (Maksim Zuev, Andrey Vypolzov and Oleg Kashin) were arrested. As a reaction of such steps of government, casting a real doubt on the true Russian freedom of speech, most Russian livejournal users copied every word of the journalist provocative article to their own diaries. Local administration was ready to release a suit against the owner of the LJ, but, eventually, it came that they are not allowed to do this against USA citizen.

Livejournal services started to be very famous among Russian journalists as well. Sometimes the information gained with the help of the LJ-friend became more operate and useful then official sources’ one.

As a typical place to meet each other and to plan some actions Livejournal was widely used by youth organizations all over Russia. One of them – Flash-Mob informal organization. The main idea of flashmobers all over the world is to attract public attention by mass activity (thus, one of the most famous one was meeting a train at the railway astatin by crowd of flashmobers, each of whom hold in his hands a sign with one simple word).